Online Marketing Plan

Your Site | Your Way | Branded to You | Marketing Machine

Website Design

SEO Fundamentals

ON Page Seo

OFF Page Seo

Content Marketing Plan

Social Media Syndication

Consistent Maintenance

Excellent Performance

Bright Local’s Local Review Survey 2020 states that 97% of consumers looked online for local businesses in 2017, with 12% looking for a local business online everyday.

Website Design & Fundamental SEO Setup

The Search Engines, especially Google, need to IDENTIFY your website for the words (Keywords) you want to target.

You need a website that gives useful information in an attractive & professional design and that ‘converts’ visitors into leads.

The FOCUS is:

Build a list

Build a list – not everyone is ready to buy right now so you need a system to have the visitor give you their contact information

Engage the list

Engage the list – Give additional information to these prospects such that they get to know, like and trust you.

Monetize the List.

Monetize the List. When they are ready to purchase what you offer they think of you first. You make money from sales and other affiliate offerings you provide on your page.

SEO Foundation ON PAGE and OFF PAGE

You need to have the right SEO Foundation ON PAGE and OFF PAGE.

Keyword Research – What are the best terms to use that get the most traffic and, develop long tail keywords that can help your competitive edge?

ON PAGE: Are they placed on each page in the right place and proportion that the Search Engines can IDENTIFY your business as an entity for the KEYWORD?

OFF PAGE: Are you registered and listed correctly in the search engines and the hundreds of on line directories.

ANALYSIS Getting SEO Reports to know how you are ranking, where you are weak and what to do next to improve.

What is a Marketing Plan?

Just putting a website online does not mean you will get traffic and/or sales.

Now that Google can recognize you for your target keywords you need to convince Google to rank you at the top.

You do this through SEO Optimization, Content Marketing (Blogging and Social Media Syndication – Blasting your content to all Social Media Outlets, including You Tube) and developing systems for managing your website and communications.

I will develop a marketing plan specific to your needs, show you powerful tools to accomplish all these things and provide a road map of what needs to be done.

Then, you, or someone on your staff can take this on to increase your website traffic and sales.

What does the Marketing Plan look like and how is it done.

Each plan is custom developed for YOUR company, based on your particular product or service inside the goal you have for your business.

It consists of three 60 minute remote meetings.
Meeting One; Discovery – You outline your goals and needs so I can make the rough draft
Meeting Two: Review the Plan – We discuss the plan in detail to see what is missing and what needs to be adjusted. I introduce you to the tools you may be able to use to accomplish your goals
Meeting Three: Finalized Plan is delivered

Additional coaching, training and support programs are available on a per client basis.

If you want consistent support to manage your marketing plan, then consider
The Remote Webmaster Service is a monthly service to provide consistent web design upgrades and adjustments which working with you and your team to analyize your performance and implement all the many actions to drive more traffic to your website and help you make more sales.

WHY YOU NEED ONE

To get new business from the Internet you need to be sure that your website is ranking well for the keywords that consumers use when they are looking for your product or service.When you put up an ad you hope the ad lands in the sight of someone looking for your product or service.However, if your link shows up when people are actively searching for your product or service, this is what you could call a HOT lead, someone actively looking to buy or, at least, doing some serious research

IN AN ONLINE MARKETING PLAN

Keyword research: What words are your target leads using to search for your product or services. What words do your competitors or others ranking higher than you use?

How many people are searching on those terms – is there enough volume?

If nobody is search on a term and you rank #1 then it makes no difference. How much competition is there for the keywords you want to target, and, if so, what long tail keywords with less competition will bring you more visitors now?

Ranking statistics: How well are you ranking for those keywords in your area.Conversion statistics: How do visitors interact with your website and are they converting into leads and new customers?

Authoritative content: How well does the content on your website give accurate, current and useful information on the topic the keyword suggests?

How to Drive Traffic: What other ways can you drive traffic to your website?

Ads, Social Media, In-Store Promotions and more.Monthly Remote Meeting: Review all these elements and determine next best steps. What worked? What’s missing?

What have we learned?

How can we improve. Questions and answers.

Your business needs to make a profit in order for you to stay in business, so making sales is imperative.

The communication power of the Internet exponentially expands anything we have ever experienced before.

The temptation is to hide behind the ‘anonymity’ of online visitors and to have low standards and values.

Can you have the standard to give real value for what you sell? Can you sell it at a just and fair price?

Can you find the best way to deliver real value in a way that serves people well and helps them solve their problems such that they WANT to give you more money

Your target market will find your products or services when they are looking online and the spend time on your website and contact you or come to see you to do business.
The Online Marketing Plan gives you important data to know how well you are ranking for your target keywords and how you can add, adjust and expand those keywords as they come to light.
How are visitors interacting with your website and how can you improve their experience?
How relevant and current is the information on your website – what can you to do improve your authority on your topic?
How many other high quality websites link back to you to improve your Trust Ranking
How will you stay up to speed with all the Search Engine Ranking Factors and implement new requirements as they come into view?

CORE CONCEPT FOR RANKING ONLINE

Give Google What Google Wants and Google will give you what you want.

While you need to pay attention to these ranking factors, the bottom line is to find the best way to deliver good, current and useful information that will best serve consumers needs. All the algorithms and all the Google Updates are all designed to try and give online searchers the best and most useful information on the topic they are searching for.

How can you do that and what is unique about your company. What special way can you help solve a searchers problem

ONLINE MARKETING PLAN REPORT

Keyword research: What words are your target leads using to search for your product or services.

Ranking statistics: How well are you ranking for those keywords in your area?

Conversion statistics: How do visitors interact with your website and are they converting into leads and new customers?

New Content Review: How many new blog posts, videos, and Social Media Interactions did you have?

Customer Reviews: How many do you have and are you responding to those reviews on a regular basis?

Assignments, Accountability and Enforcement: Who is managing your website, responding to emails, customer reviews and overseeing new content